Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing, a specialized type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network.
Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue. Do you want more online visibility for people who have already shown interest in your products/services without paying for impressions? Use remarketing and let your banner ads “follow” your prospects even after they leave your website.
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!! With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you.
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